I couldn't find that module again to see how it was done, but after a little googling and talking to some freenode #perl folks, we came up with a way to do it.
Behold:
=head Title
This module is awesome because it deals with pretty pictures, like this one:
=begin html
<img
src="data:image/gif;base64,[gibberish here]"
alt="foo" width="42" height="42"
/>
=end html
So the trick involves escaping the image source for non-html readers of pod (surrounding the img tag with =begin html and =end html), and using a base64 version of the image. I found this service to convert binary images into their base64 representation, which even lets you choose the column width of the resulting string.
It's a workaround, but having an example picture or two in some of the many plotting and charting modules out there might be very well worth the effort.
Here's a complete example, with an actual image. Copy it to a pod file, run pod2html, and see the resulting .html document in your browser:
=head Title
This module is awesome because it deals with pretty pictures, like this one:
=begin html
<img src="data:image/gif;base64,
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=end html
Update: confound told me that apparently data tags don't work with IE6, so if you are planning to do this in your module, take it into consideration.